The benefits will very much depend on the nature of your business, and the extent to which you choose to embrace the technology! Although it makes sense to make the most of the features available, it is perfectly valid to take it one step at a time. It is not a case of all or nothing!
The choice is yours
You may choose to use only e-mail (at least initially). Alternatively you may decide on a website now, but not to use e-mail. Both a website and e-mail can be used to market your business on-line. When you’re ready, and it is relevant, you may embark on a full e-commerce solution.
Your virtual shop window
The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. All they need is your website address, whether from a business card, an advert, letterhead, email or search engines.
It offers a cost effective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business. And you can achieve this without visiting the printers, or mailing hundreds of letters.
A website will maximize your marketing investment, by leveraging this versatile and dynamic marketing channel which is the internet.
There is much more you can do with your website from gathering contact details and information about visitors to your site, to ultimately trading on-line. It becomes your virtual shop window enabling you to compete on much more equal terms with much larger organizations.
Communicate using E-mail
E-mail is not just an alternative form of communication, it also offers the potential for much more imaginative material, and the advantage of linking directly to the internet
• Efficient, interactive channel for communicating with customers and suppliers
• Efficient form of internal communication
• Customers can be kept informed of changes to your business through electronic newsletters
• Promote your website through e-mail by including a link
• E-letterheads / e-stationery can enhance your image
• COST EFFECTIVE – no postage, printing, envelopes
Establish your presence in the global marketplace:
• In the virtual world of the internet, your website is the virtual shop front to your business.
• You can provide your (prospective) clients with up to date information about you business
• Updates are instantly available to everybody, at a relatively small cost (no printing or postage)
• No write off costs relating to redundant promotional material
• Visitors can help themselves to information; anytime, anywhere, and as often as they wish – making them more likely to do so
Market your business online:
• Reinforce corporate and brand identity. Make your existing investment in marketing go further
• Advertise services and products
• Collect e-mail addresses and other information through your website
• Conduct market research through your website
• Promotion through targeted direct e-mail campaigns
• Build customer relations through personalised service
• Deliver targeted prospects to your mailbox!
E-Commerce: Open all hours
More and more people now buy on the internet because of the convenience and the variety of goods that are available.
• Your business can be ‘open all hours’
• Reduced transaction costs through online orders and, ultimately, payment
• Optional supply chain integration, streamlining your business
Source: [http://wiki.maplecreation.com/the-benefits-of-doing-business-online/]
Thursday, May 10, 2012
Operion 3.10 Released
| Version | Code Name | Details | Release Date |
| Operion 3.10 | Pigue Megaplex |
| May 10, 2012 |
Wednesday, May 9, 2012
Are you Matching Your Emails to Your Brand?
Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send.
Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them.
It’s better not to underrate this point. If your emails do not reflect your business’ brand identity, your readers may not trust them and, at worst, flag them as spam.
Here are some tips on how to design emails that match your identity:
Source: [SendBlaster]
Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them.It’s better not to underrate this point. If your emails do not reflect your business’ brand identity, your readers may not trust them and, at worst, flag them as spam.
Here are some tips on how to design emails that match your identity:
- Add your company logo in your emails. Place it in a prominent position for maximum visibility (for example in the top left corner or top center of your email).
- Pick the colors from your website and use them in your emails. Giving to your emails a similar look and feel of your website helps your subscribers being familiar with your communications.
- If you are inviting your readers to view an offer in a landing page, make sure that the design match with your brand and your e-mail. Be consistent or you may irritate your readers!
- If you need to refresh your brand identity it’s a good idea to keep some old graphic elements or fonts so your readers still recognize your messages while you complete the changes.
Source: [SendBlaster]
Monday, May 7, 2012
Disadvantages Of Using Free Email Services Like Yahoo, Google Etc
Most of us use free email services to create email accounts and maintain them. Sometimes we use these email accounts to send very important emails. I also have experienced this. But there are times we hate these email services due to many reasons. I will describe some disadvantages of these free email services in this post.
The most important disadvantage is the security and privacy. We cannot control our privacy and security of our emails and profile data. All the free email service providers including Gmail, Yahoo and hotmail say that they guarantee the full privacy. But can we make sure that they actually do that. Most of us receive unwanted emails (spam) even if we don't provide our email addresses to a third party. Some of you may know that many free email services sell their email addresses to various marketing companies. Therefore we can't believe on the guarantees of these free email service providers.
Another disadvantage is most of these free email services provides simple web based email facilities where we can't do many modifications. For an example if we use Gmail web interface to send an email, it is very hard to add a picture from our local machine instead of sending as an attachment. It also limits the customization of text and images. It is hard to add a customized email signature also.
Many companies provide free email services to make it as a good advertising and marketing medium. Actually that's all they want and don't care about how it affects the email user. For an example when you log into your Gmail or Yahoo email account, you will see advertisements in the right side and top. This is not a big headache in Gmail, but in Yahoo it is a real headache especially with their new webmail interface. I'm not comfortable with it and actually it is a headache for me. I think that most of you feel in the same way. It is possible to assume that we will lose our actual email workspace size in the coming future where more and more advertising and marketing methods are added to our web email interface. Up to now, there is one way that we can stop this by configuring an email client like Outlook or Thunderbird for our email account.
As far as I know, some companies and individuals pay less attention to the emails they receive from free email services addresses as they experience that most of them are spam. Due to this, there is a great possibility that they will miss very important emails sent to them. This will also affect us if we send important emails from free email services.
Therefore it is better if you can have a personal email account in your own domain (Ex. yourname@yourdomain.com) if it is affordable. If not, make sure that you use an email client and put an attractive mail subject where the receiver will put more attention to your email.
Source: [nairaland.com]
The most important disadvantage is the security and privacy. We cannot control our privacy and security of our emails and profile data. All the free email service providers including Gmail, Yahoo and hotmail say that they guarantee the full privacy. But can we make sure that they actually do that. Most of us receive unwanted emails (spam) even if we don't provide our email addresses to a third party. Some of you may know that many free email services sell their email addresses to various marketing companies. Therefore we can't believe on the guarantees of these free email service providers.
Another disadvantage is most of these free email services provides simple web based email facilities where we can't do many modifications. For an example if we use Gmail web interface to send an email, it is very hard to add a picture from our local machine instead of sending as an attachment. It also limits the customization of text and images. It is hard to add a customized email signature also.
Many companies provide free email services to make it as a good advertising and marketing medium. Actually that's all they want and don't care about how it affects the email user. For an example when you log into your Gmail or Yahoo email account, you will see advertisements in the right side and top. This is not a big headache in Gmail, but in Yahoo it is a real headache especially with their new webmail interface. I'm not comfortable with it and actually it is a headache for me. I think that most of you feel in the same way. It is possible to assume that we will lose our actual email workspace size in the coming future where more and more advertising and marketing methods are added to our web email interface. Up to now, there is one way that we can stop this by configuring an email client like Outlook or Thunderbird for our email account.
As far as I know, some companies and individuals pay less attention to the emails they receive from free email services addresses as they experience that most of them are spam. Due to this, there is a great possibility that they will miss very important emails sent to them. This will also affect us if we send important emails from free email services.
Therefore it is better if you can have a personal email account in your own domain (Ex. yourname@yourdomain.com) if it is affordable. If not, make sure that you use an email client and put an attractive mail subject where the receiver will put more attention to your email.
Source: [nairaland.com]
Friday, May 4, 2012
Benefits of Having your Own Domain Name
Our all-inclusive, low cost package includes your own domain name (.uk or international), web hosting, email forwarding (or POP3 mailboxes) and email autoresponders. Extras are available but the standard package is designed to satisfy 99% the needs of all our potential customers.
Advantages of your Own Domain Name
Disadvantages of Free ISP's Domain
Other Benefits of Inglepine Hosting
Email forwarding allows leaders in the church to have a church email address, but it does not require them to change their own ISP or their existing mailbox setup. The individual concerned can decide whether or not to change the return address in their own email setup to match their church email address. An address such as elders@xyz-church.org.uk can be set up which will forward email to all the elders in the church. An autoresponder allows you to set up text that will be emailed back to anyone who emails a specific email address. For example, an email sent to diary@xyz-church.org.uk could get an automatic reply with the days and times of all of this week's meetings.We will provide all of this from only £40 per year (no VAT payable). Note that if you have a exceptionally busy site, there may be additional charges - see our full details page.
Warning
You might be able to find some cheaper solutions than ours. However, please ask the following questions to make sure you are getting what you expect:Source: [inglepine.net]
Subscribe to:
Posts (Atom)
