Benefits / Advantages of Email Marketing

1.      Email Marketing Has a Wide Reach
Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages.

2.      Email Marketing Excels in Return-on-Investment
Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.

3.      Email Marketing Can Be Highly Customized
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.

4.      Email Marketing Is Measurable
Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.

5.      Reduce Overhead Costs
Email marketing can be done at a very low overhead cost! You don't need a ton of employees, designers, or marketing analysts. You don't need to pay for printing, postal mailing costs, phone lines, or advertising rates. An effective email marketing program only needs a great email marketing platform or service and a good marketer who knows how to put the right offers and the right copy and graphics in front of the right portion of your user or customer list. There is no marketing channel in which you'll spend less to get greater returns on your investment than email marketing.

6.      Reduced Time & Effort
Take a moment to think about the time and effort involved in structuring a direct-to-consumer or direct business-to-business campaign using one of the two most common offline direct marketing communications techniques:

a.       Print Postal Mailings: You'll need to allow time for a designer to create the mailing, typically through several lengthy revisions. Then you'll need to allow time for the print mailing to be printed, cut and, if necessary, stuffed into envelopes. There will be time while the marketing collateral is being transported via the postal system and then time while you wait for the consumer to retrieve it from the mail box.

b.      Telesales Campaigns: In addition to having to construct a telesales script, you'll have to wait the time out while your sales agents dial through cycled call attempts to all of the sales leads or customers on your target list.

1.       Email Marketing Has a Wide Reach Email marketing can reach a wide audience in a short period of time and allows recipients to imme...

5 Hot E-Mail Marketing Tips

Sending messages to an e-mail list is a powerful marketing tool. However, there are times when we would like to get a better response from what we send out. If you are serious about doing better, here are five various tips to help improve your campaign results.

	1. Put opt-in forms everywhere. The more you have out there, the more chances people will have to fill them out. And remember to tell your visitors to fill in the form – be polite and direct – but don’t make them guess what they’re supposed to do.
	2. Give your subscribers a hint of what’s to come in the next message. You don’t want to give it all away, but anything you can do to increase their anticipation of your next e-mail will go a long way toward increasing your open rates.
	3. Advance notice of an upcoming message. This is a bit different than the previous tip in that the entire message is sent for the sole purpose of telling your readers about what’s coming – use these messages to let them know about time-sensitive offers coming up, so they don’t lose out Be sure to include the time zone when you send out something with a deadline to prevent confusion for time-sensitive offerings.
	4. Create messages people will want to share with their friends. Not all e-mails must be designed to remain exclusive to your list. Encourage them to share from time to time. When doing this, keep potential readers in mind; and be sure to give them a reason to follow through on your call to action.
	5. Automate as much of your e-mail marketing as possible. Autoresponders are a must-have tool for simplifying the campaigns you send out. You can pre-load as many messages as you like, and set when they will be delivered. At the very least, you should have a welcome message that is sent immediately after opt-in is confirmed.

E-mail marketing is here to stay, and smart business owners will educate themselves on how to make the most of it. You’ve read this far, so I am going to assume that you are serious about doing better. Take the next step and start using the tips above to improve your campaigns.
Source: [WordpressAutoResponder]

Sending messages to an e-mail list is a powerful marketing tool. However, there are times when we would like to get a better response from...

Are you Matching Your Emails to Your Brand?

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send.
Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them.
It’s better not to underrate this point. If your emails do not reflect your business’ brand identity, your readers may not trust them and, at worst, flag them as spam.
Here are some tips on how to design emails that match your identity:

• Add your company logo in your emails. Place it in a prominent position for maximum visibility (for example in the top left corner or top center of your email).
• Pick the colors from your website and use them in your emails. Giving to your emails a similar look and feel of your website helps your subscribers being familiar with your communications.
• If you are inviting your readers to view an offer in a landing page, make sure that the design match with your brand and your e-mail. Be consistent or you may irritate your readers!
• If you need to refresh your brand identity it’s a good idea to keep some old graphic elements or fonts so your readers still recognize your messages while you complete the changes.

Again, make sure your readers easily identify your brand in your emails. You will definitely get better results!
Source: [SendBlaster]

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send. Before ...

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